Here is a question about social media marketing services in Pakistan, not only in Pakistan, all around the world.

In this current global financial crisis where small businesses are suffering the most, offering social media marketing services is the light at the end of the tunnel. Although the title is focused specifically on Pakistan — except the legal part explained at the end of this blog post, the procedure is exactly the same anywhere in the world, so read on.
The global usage of social media has drastically increased since the beginning of COVID-19. As many countries have enforced partial or complete lockdown, it forces people to stay at home and therefore much time spend on the internet (social media)
In this tough situation, social media marketing can help small businesses get back on their feet.
To get started, you need to upscale your social media presence first.

As a social media marketing agency, the experts can lend service to these small businesses by advertising their business on major social media websites, primarily Facebook, Instagram, and YouTube, and help them get new potential customers.
In Pakistan, social media marketing services are on a rise too. This is an excellent time to set up your social media marketing agency (SMMA).

Setting up your social media marketing agency

The first step is to create your website. You can easily create a website in WordPress.

Creating your own social media accounts:

As a digital marketing company, you need to set up your own presence on different social media accounts. I would recommend creating accounts on different websites with one name and keep uniform branding. The following are some websites to recommend creating accounts on.


1. Facebook Account

The first step is to create a Facebook page for your business. If you wonder why Facebook, the answer is simple. Facebook is the biggest social media website with over 2.6 billion active users. Today, billions and billions, tens of billions of dollars worth of goods and services are being sold on Facebook because of its vast user base.
Even if it is your business or a client’s, creating a Facebook page is actually the first step in social media marketing.

here is my Facebook page, visit and get a lot of ideas

2. Instagram Account

About 4 months back, the news broke the internet. Instagram has dethroned Facebook as the King of Social Media.
Just like Facebook, Instagram is highly popular, especially in specific niches. The power of hashtags on Instagram lets you reach out to hundreds of thousands of people instantly. The next step after creating an Instagram account is to convert it to the business account from a personal account (it is usually set up personal as by default). Also, connect Instagram with the Facebook page you have created for the business.
Also, Instagram’s IGTV is gaining huge popularity. By default, Instagram lets you put a video up to one-minute long. If the length of a video increases over one minute, the video is posted to IGTV (Instagram Television) section. Here you can put description as well as put an external link of a website.
here is my Instagram account, visit them and get a lot of ideas

3. LinkedIn 

Apart from Facebook-owned companies, few social media marketers pay attention to LinkedIn. This website is very popular. It is mostly used by professionals. LinkedIn is a noble way to reach out to people from a specific industry and pitch them with a product of service.

4. Quora

Quora is an amazing website that is filled with huge data of questions and answers. I doubt, there is any topic you won’t find on Quora.
It’s basically a social media website that emphasizes questions and answers, giving a lot of knowledge to the users, therefore the website gained huge popularity in recent years.
If you want to advertise a business, be it your own agency or client’s product or service, you can use Quora to search relevant topics, supply an answer that contains a link of the business you want the traffic to be driven to.

5. Pinterest

I initially thought Pinterest doesn’t work well in Pakistan because of a lack of awareness and people do not use it. I was wrong. Pinterest is one amazing way of pinning your posts and letting the audience know what are your preferences.
You should sign-up on Pinterest and create your profile and start building followers. The more active you are on the platform, the higher the chances of people following you.

6. YouTube

YouTube is an amazing website to upload videos and reach out to a vast audience. As a marketing company, create your YouTube channel and start talking about your services as a social media marketing agency that helps clients with leads and sales.
Videos with animations, voiceovers, client testimonials prove to be instrumental in the client’s decision making on YouTube.
here is my YouTube channel, visit and get a lot of ideas

Here is a typical list of services that fall under social media marketing.

  • Lead Generation.
  • Marketing outreach.
  • Sales Generation.
  • Social media accounts management.
  • Copywriting services.
  • Email marketing through lead generation by capturing emails in a newsletter.
  • Creating eye-catchy videos with a call to action. This could lead to a social media account inbox or to a landing page of your website.
  • Claim your local Google listing.

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